Trackable Links Analytics
Welcome to the Analytics Tab!
This guide will walk you through the various features and functionalities available within the Analytics section of your dashboard.
Packages:
The Analytics Dashboard is available with the Oyster Package, Pearl Package, and Pearl Plus subscriptions.
The Shell Package will only display dummy data.
1. Click Graph
Description: This graph displays the number of clicks your purls have received over the past seven days. This timeline can be adjusted via the date filter.
Usage: Use this graph to monitor daily performance trends and identify peak activity periods.
2. Doughnut Charts
Performance Chart: Shows the overall performance metrics of your purls created vs unique clicks.
Browsers Chart: Displays the distribution of clicks by different web browsers.
Device OS Chart: Shows the distribution of clicks by different operating systems.
Filter Options: These charts can be filtered by:
Trackable links name
Tags
Short domain
Date range
Refresh Button: Use this button to refresh the page or reset filters to their default state.
Filters and Data Fetching
Filter Options: You can filter data by trackable link name, tags, short domain, and date range.
Effect on Data: All charts and tables except the Performance Progress table will update based on the selected filters.
Refresh Button: Use this button to refresh the page or reset all filters to their default state.
3. Performance by Campaign Table
Description: This table lists your most recent trackable links and provides detailed performance metrics.
Columns:
Name: The name of the trackable link.
Purls: The number of purls generated for the trackable link.
Clicks: The number of clicks received.
Top Links: An eye icon button that, when clicked, expands to show the top-performing links of the trackable link.
Actions:
Download Report: Download reports for all clicks or clicks within a specified date range.
Unclicked Purls: Download a report of purls that have not received any clicks.
4. Performance Progress Table
Description: This table allows you to compare up to three trackable links side-by-side.
Features: Compare clicks and purls metrics for each selected trackable link.
5. Clicks Bar Chart
Description: This bar chart shows the number of clicks over the past seven days.
Default Date Range: By default, the date range is set to the last seven days.
Filter Impact: The bar chart's data is affected by the selected date range filter.
This documentation covers the essential features of the Analytics tab, enabling you to efficiently track and analyse the performance of your purls and trackable links. For further assistance, refer to the Help & Support section in your dashboard.
Feel free to reach out if you have any questions or need additional support. Happy analysing!
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