View Report
Description: This page opens when clicking the View Report eye button. On this page, all the tracking data of trackable links is displayed.
Usage: This page shows all the data related to that trackable links, including the total number of purls created, clicks on purls, performance by date, operating system, browser, region, country, and clicks based on each purl etc.
Package: In the Shell Package, the user can not access the view report page. The Oyster Package, Pearl Package, and Pearl Pro Package can have access to the view report page.
a. Clicks Chart
Description: This bar chart shows the number of clicks over the past seven days.
Default Date Range: By default, the date range is set to the last seven days.
Filter Impact: The bar chart's data is affected by the selected date range filter.
Retarget: The user can create a new trackable link for retargeting specific clicks (engaged or unengaged users) by clicking the "Click to retarget via Clicks" button.
b. Recent Performance
Description: This graph displays the number of clicks your purls have received over the past seven days.
Usage: Use this graph to monitor daily performance trends and identify peak activity periods.
c. Purl Performance Chart
Description: Shows the overall performance metrics of your purls.
d. Performance Progress
Description: The user can compare its Trackable Links performance progress with up to 3 previous Trackable Links.
e. Browser
Description: Displays the distribution of clicks by different web browsers.
Retarget: The user can create a new trackable link for retargeting specific browsers by clicking the "Click to retarget via Browser" button.
f. Device OS
Description: Shows the distribution of clicks by different operating systems.
Retarget: The user can create a new trackable link for retargeting specific devices by clicking the "Click to retarget via Device" button.
g. Region
Description: Shows the distribution of clicks by different regions.
Retarget: The user can create a new trackable link for retargeting within a specific region by clicking the "Click to retarget via Region" button.
h. Country
Description: Shows the distribution of clicks by different countries.
Retarget: The user can create a new trackable link for retargeting within a specific country by clicking the "Click to retarget via Country" button.
i. Performance Table
Description: The Performance Table is a table with columns for Unique ID, purls, Long url, First Click, Latest Click, and Clicks. The user can filter based on clicked or unclicked purls, and filter by date. The user can also download the table and search for its Long url or Unique ID.
Usage: The Performance Table provides complete click data for each purl, including the date and time of the latest click.
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